Understanding No-Follow Backlinks: What They Are and Why They Matter
As a website owner or digital marketer, you may have heard the term "no-follow backlinks" thrown around in discussions about search engine optimization (SEO). But what exactly are no-follow backlinks, and why are they important for your website's SEO?
In a nutshell, a no-follow backlink is a hyperlink from one website to another that does not pass on any "link juice" or search engine ranking power to the linked website. This is achieved by adding a rel="nofollow" attribute to the hyperlink's HTML code. When a search engine crawls a web page with a no-follow link, it essentially ignores the link and does not factor it into the linked page's ranking.
No-follow backlinks were originally introduced by Google in 2005 as a way to combat spammy link building tactics. By making certain links "nofollow," website owners could prevent them from being abused for the purpose of manipulating search engine rankings.
Mentioned below are the backlinks you should make to rank your website:
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